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아이트래킹이 인간행동을 이해하기 위해서 사용되는 다양한 사례를 소개해 드립니다.
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A Newcomer’s Perspective: Eye Tracking for Packaging Research

Running your first eye tracking study is an exciting research milestone. We spoke with Nicole Fink of King’s Hawaiian in Los Angeles, CA about their first eye tracking study on consumer attention to new and existing package designs.

woman on a sofa with a tablet

How you can predict advertising success

A huge challenge of online advertising is getting people not just to notice your ad, but really engage with it and experience it. Purchased ad space does not mean people will see it, and it is hard to know what is truly seen and what is completely lost on the internet.

Person working on a part in a production factory

표준화된 작업을 개선할 수 있는 방법

제조 전문가인 Russell Watkins는 매뉴얼을 최적화하기 위해 시선추적을 사용하는 방법에 대해 설명합니다

person using an eye tracker on a laptop

Eye tracking and UX testing: when, how, and if you should use it.

Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers. Failing to impress, or at least be understood, at the point of first interaction with your product or service means almost certain and immediate abandonment from a customer, so, in this current landscape of prolific UX optimization, how can you give yours the edge?

woman wearing Virtual reality headset in Mondrian human behavior study

Does virtual reality offer a viable alternative to the real-world when conducting behavioral research?

Dr Tim Holmes explores the use of eye tracking within VR to measure and assess human behavior and interaction.

remote eye tracking suburb scene

Overcome the WEIRD bias in eye tracking studies

Behavioral science is somewhat of an oxymoron – the attempt to make scientific determinations about something – human behavior – that is inherently malleable, and open to manipulation by choice and circumstance. This blog explores how to take research out of the WEIRD and into the (real) world.

Guy looking at washing detergent

소비자 행동 조사의 중요성

이 블로그는 소비자 행동에 대한 이해와 올바른 행동 연구의 중요성에 대해 탐구합니다. 


Eye tracking in a smart factory

시선을 통해 새로운 직원을 교육하는 방법

많은 제조업체들이 현재 직원들의 실력 격차를 줄이고 새로운 기술에 적응해야 하는 과제를 안고 있지만, 이러한 문제에 대한 해결책은 보이지 않을 수 있습니다.

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