<p><span>시선추적</span><span>기능으로</span><span>가장</span><span>효과적인</span><span>광고</span><span>유형을</span><span>알</span><span>수</span><span>있습니다</span><span lang="EN-US">. - </span><span>토비</span><span>프로</span><span>인사이트</span><span lang="EN-US">(<a href="/link/0b52f6b27e5145bf868ed9b9ef0f2a64.aspx" target="_blank">Tobii Pro Insight</a>)</span><span>의</span><span lang="EN-US"> Google </span><span>사례</span><span>연구</span></p>
<p> </p>
<p>Dr Tim Holmes explores the use of eye tracking within VR to measure and assess human behavior and interaction.</p>
<p>Running your first eye tracking study is an exciting research milestone. We spoke with Nicole Fink of King’s Hawaiian in Los Angeles, CA about their first eye tracking study on consumer attention to new and existing package designs.</p>
<p>How to take research out of the WEIRD and into the (real) world</p>
<p> </p>
<p>많은 제조업체들이 현재 직원들의 실력 격차를 줄이고 새로운 기술에 적응해야 하는 과제를 안고 있지만, 이러한 문제에 대한 해결책은 보이지 않을 수 있습니다.</p>
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<div id="txtTarget" class="edit_box___1KtZ3 active___3VPGL font_step2___3vt9-">이 블로그는 소비자 행동에 대한 이해와 올바른 행동 연구의 중요성에 대해 탐구합니다. </div>
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<p>Mike Bartels explains how the retrospective think-aloud interview and eye tracking can help you overcome some of the limitations attached to qualitative research methods.</p>
<p>Several arguments to support the value of user testing and why your organization can’t afford to ignore it.</p>
<p>How to avoid the pitfalls of eye tracking research and other useful advice to help your work.</p>
<p>New eye tracking research lifts the lid on true audience engagement with television commercials and reveals key tactics to get your message across.</p>
<p>Considerations for test participants with vision irregularities and how it can impact your results.</p>
<p>Take the guesswork out of UX and optimize your products and services.</p>
<p><strong>연구 프로젝트에 가장 적합한 VR 환경을 만드는 방법</strong></p>
<p>토비의 시선추적은 헬멧 착용이 필요한 스포츠 및 작업에도 사용할 수 있습니다.</p>
<p>Learn the basics of how to prepare Tobii Pro Glasses 2 for usage and how to use them in a study.</p>
<p>Get a few tips on how to write up and present the findings from your eye tracking study.</p>
<p>Learn more about what you can do with scenes and segments in Tobii Pro Studio and what the main differences are between the two.</p>
<p>Learn more and get some tips on how to use the Area of Interest tool in Tobii Pro Studio and Tobii Pro Lab.</p>
<p>Learn how to set up and install the Tobii Pro TX300 eye tracker.</p>
<p>Learn how to export videos and video clips from recording made with Tobii Pro Glasses 2</p>
<p>Learn how you can replay a recording made with Tobii Pro Glasses 2.</p>
<p>Learn how to install the Tobii Glasses Controller software.</p>
<p>Learn how to connect your Tobii Pro Glasses 2 to the Pro Glasses Controller software on your computer.</p>
<p><span style="display: inline !important; float: none; background-color: #ffffff; color: #231f20; cursor: text; font-family: 'Akzidenz-Grotesk','Helvetica',Arial,Meiryo,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;">Learn how to implement different experimental design components in Tobii Pro Lab </span></p>
<p>Learn how to install and activate Tobii Pro Studio on your computer.</p>
<p>Learn how to setup and install your Tobii Pro X2-30 or Tobii Pro X2-60 eye tracker. </p>
<p><span>Learn how to configure and setup Tobii Pro Lab or Tobii Pro Studio correctly for the Tobii Pro Mobile Device Stand. </span></p>
<p><span>Get a few tips on how to write up and present the findings from your eye tracking study.</span></p>
<p>Learn how to set up and install the Tobii Pro Spectrum eye tracker.</p>
<p>Learn how to calculate and export AOI and event based metrics in Pro Lab</p>
<p>Learn how to implement your participant design in Pro Lab</p>
<p>이 페이지에서는 아이트래커의 타이밍 성능에 영향을 주는 다양한 구성요소와 공정에 관해 설명합니다. </p>
<p>The aim of this page is to give a brief introduction to the human visual system, and to briefly explain why we move our eyes and it's relevance to eye tracking. </p>
<p>The aim of this page is top give a brief description of the different main types of eye movements and their function. </p>
<p>The aim of this page is to briefly describe what is visual attention and how does it operate. </p>
<p>How long does it take us to be aware of what we see? </p>
<p>이 세션에서는 아이트래커의 원리에 관해서 설명하겠습니다.</p>
<p>이 페이지에서는 캘리브레이션에 관해 설명합니다.</p>
<p>Tobii Pro 아이트래커 알고리즘은 동공의 위치뿐만 아니라 동공 직경도 산출합니다.</p>
<p>눈 깜빡임은 대부분의 경우 눈꺼풀을 닫고 여는 불수의운동(不隨意<b>運動</b>)입니다. 이 페이지에서는 아이트래킹 데이터상의 눈 깜빡임에 관해서 설명하겠습니다.</p>
<p>계측 중의 머리의 움직임은 시선 검출의 정확도에 영향을 끼치는 요인 중 하나입니다. 이 페이지에서는 Tobii Pro 아이트래커의 머리 움직임에 영향을 받지 않는 동공 검출 능력에 관해서 설명하겠습니다.</p>
<p>Measure and manage noticeability, engagement, and emotional impact with eye tracking</p>
<p>편안하고 안전한 운전을 위한 시선추적 사용법</p>
<p>This blog post explores some methods of best practice for running UX tests, and how you can apply eye tracking for even better results.</p>
<p>It's amazing what you can achieve with a little passion and determination, as one great young mind has discovered in the land down under.</p>
<p>Dr. Jessica VandenPlas explores how eye tracking research is helping to provide a better understanding of how students learn chemistry concepts and improve methods of education.</p>
<p>What the advent of eye tracking in commercially available VR headsets means for business.</p>
<p>작업 환경의 위험 요소를 파악하고, 작업자의 상황인식 능력을 향상합니다.</p>
<p>첨단 기술은 계속해서 승자와 패자의 차이을 줄이고 있습니다. 시선추적을 이용하면 선수들이 보고 있는 것을 코치와 트레이너도 볼 수 있습니다.</p>
<p>시선추적은 자폐아들의 특별한 강점을 보여줍니다</p>
<p><span>시선 추적을 </span><span>통해</span><span lang="EN-US"> 4</span><span>차 </span><span>산업혁명에 </span><span>적응하는 </span><span>방법</span></p>
<p>경기장의 광고물이 시선을 얼마나 끌고 있을까요?</p>
<p>창의성은 생명의 신비 중 하나입니다. 우리는 창의적인 예술 작품을 보면서 감탄하기도 하고, 때로는 어리둥절하기도 합니다. 하지만 시선추적 기술은 그 비밀을 파헤치는 것에 도움이 될 수 있습니다.</p>
<p>시선추적을 통해 사람들의 마음에 대해 탁월한 인사이트를 얻어보세요.</p>
<p><span>토비</span><span>프로</span><span>인사이트</span><span lang="EN-US">(Tobii Pro Insight)</span><span>는 </span><span>도요타와 </span><span>협력하여 </span><span>전시장의 </span><span>구성물과 </span><span>배치가 </span><span>구매자에게 </span><span>어떤 </span><span>영향을 </span><span>미치는지 </span><span>조사하였습니다</span><span lang="EN-US">.</span></p>
<p>시선추적을 통해 데이트에서의 그린라이트를 발견하는 방법</p>
<p><span lang="KO">프로</span><span lang="KO">연주자의 </span><span lang="KO">몸과 </span><span lang="KO">마음이 </span><span lang="KO">어떻게 </span><span lang="KO">조화를 </span><span lang="KO">이뤄 </span><span lang="KO">완벽한 </span><span lang="KO">연주를 </span><span lang="KO">하는지 </span><span lang="KO">궁금했던 </span><span lang="KO">적이 </span><span lang="KO">있습니까</span><span>? 아이트래킹</span><span lang="KO">을 </span><span lang="KO">이용해보세요</span><span>.</span></p>
<p>Learn how to interpret the galvanic skin response measures provided by Tobii Pro Lab.</p>
<p>이 페이지에서는 아이트래커의 샘플링 레이트가 데이터에 끼치는 영향에 관해 설명하겠습니다.</p>
<p>The aim of this page is to give a brief introduction to the human visual system, and to briefly explain how light is transformed into a visual percept. </p>
<p>이 페이지에서는 명동공법과 암동공법에 의한 동공 검출의 원리에 관해 설명합니다.</p>
<p>정확도와 정밀도는 아이트래커의 기능과 취득한 데이터의 품질을 판단하는데 중요한 개념입니다.</p>
<p>Learn how to code behavior and events in Tobii Pro Studio and Tobii Pro Lab.</p>
<p>Learn how to setup and install your Tobii Pro X3-120 eye tracker. </p>
<p>Watch the video to learn the main features of Tobii Pro Studio and get a walkthrough of the entire workflow of the software.</p>
<p>Learn how to configure your eye tracker with a "non-standard" screen or physical display area. </p>
<p>Learn how to best position the participant and the eye tracker in a study involving a screen based eye tracker from Tobii Pro.</p>
<p>Learn about different think aloud methods suitable for usability testing and how these methods can be combined with eye tracking.</p>
<p>Learn how to installing and use the external processing unit for Tobii Pro X3-120.</p>
<p>Learn what gaze plots and heat maps are and get a few presentation tips for how to use them to present the results in a packaging and web study.</p>
<p>Learn more about and get some tips on how to work with AOIs on moving stimuli like movies or animations in Tobii Pro Lab and Tobii Pro Studio.</p>
<p>Learn more about how to define independent variables and create participant groups for filtering data in Tobii Pro Lab and Tobii Pro Studio.</p>
<p>Learn how to perform a recording with the Pro Glasses 2 wearable eye tracker.</p>
<p>Eye tracking analysis is based on the important assumption that there is a relationship between fixations, our gaze and what we are thinking about. However, there are a few factors that need to be considered for this assumption to be true which will be discussed in this section. </p>
<p>Learn how to make a recording with the Mobile Device Stand using Tobii Pro Lab or Tobii Pro Studio.</p>
<p>Learn how to configure your Tobii Pro X2-30, X2-60 or X3-120 Eye Tracker correctly for the Mobile Device Stand.</p>
<p>Learn more about how to conduct usability studies with eye tracking on mobile devices, smart phones and tablets.</p>
<p>Learn how to assemble all the components of the Mobile Device Stand correctly. </p>
<p>Learn how to analyze eye tracking data and videos of mobile devices such as tablets and mobile phones collected with Tobii Pro Lab or Tobii Pro Studio and the Tobii Pro Mobile Device Stand.</p>
<p>Learn how to install and activate Tobii Pro Lab on your computer.</p>
<p>Learn how to optimize your eye tracking setup for time critical experiments</p>
<p>The Scene Camera Projects allows Pro Lab to support studies where subjects observe or interact with stationary physical scenes or objects. These types of study provide a stronger immersion experience to the subjects and improve the ecological validity of the findings, than studies that use a 2D stimulus presentation on a screen (Tonkin et al. 2011 – use of physical shelves vs. images of shelfs in packaging design studies; and Woods et al. 2010 – investigating infant object representation with 3D physical stimuli). On the other hand, the setup is more complex than a standard screen based study, as it requires extra configuration steps with the eye tracker and the inclusion and configuration of an external scene camera to record the scenes and objects.</p>
<p>The table below summarizes a few of the factors you need to consider before deciding to use a scene camera setup.</p>
<table border="0">
<tbody>
<tr>
<td> </td>
<td>Screen based image or video - 2D</td>
<td>Scene camera with physical scene - 3D</td>
<td>Glasses with physical scene - 3D</td>
</tr>
<tr>
<td>Setup process</td>
<td>automatic (with native or supported screen sizes)</td>
<td>manual</td>
<td>automatic</td>
</tr>
<tr>
<td>Accuracy</td>
<td>higher</td>
<td>lower</td>
<td>higher</td>
</tr>
<tr>
<td>Precision</td>
<td>depends on tracker</td>
<td>depends on tracker</td>
<td>high</td>
</tr>
<tr>
<td>% of population that can be tracked</td>
<td>higher</td>
<td>higher</td>
<td>lower (does not fit on small infants heads)</td>
</tr>
<tr>
<td>Ecological validity & immersion</td>
<td>lower</td>
<td>higher</td>
<td>higher</td>
</tr>
</tbody>
</table>
